As I mentioned in a previous post, Ethical Fashion is a blanket term to cover several movements that are emerging in the fashion industry.
This means that a community full of ethical fashionistas can all have their own definition and value they believe in.
To continue your education on becoming the Ultimate Ethical Shopper, I wanted to lay out additional subgroups of Ethical Fashion. This way, you will be able to define your ethical shopping movement better.
Why must I be defined!?!
As a self proclaimed free spirit, I hate the thought of being put in a box or category. I always want to be a pioneer, INVENTING a new way, not following.
At the end of the day, these movements are building global communities. In these communities, we can all learn and grown together.
And even my free spirited self has been able to create my own niche in the space so I’m sure you can too. 😉
It is important to know how you define what is important to you when shopping ethically. For one, it makes everything WAY easier because you will know what you will and won’t accept regarding the inputs of your products.
Secondly, you can easily identify brands, bloggers, and influences that share your values. Since new brands are popping up every day, there ‘s at leas a few that will align with your beliefs.
As mentioned before, bloggers often do the research for you, (you’re welcome 😉 ) so finding the right people to follow will save you time in the long run.
By putting in a little work at the beginning, all of your future ethical shopping will be SO MUCH EASIER. Which means you will be lookin’ fly and ethical in no time. 🙂
3 Ethical Fashion Movements to Define Yours
After researching, ven diagramming, and editing, I have narrowed it down to 3 main movements.
I would once again like to note that these definitions and descriptions are based on my research and experience and are open to interpretation. I do not currently participate in ALL of these movements but promote each of their values.
Other terms associated: Fair trade, Fashion Revolution, Artisan Made
Socially conscious fashion refers to customers looking at the labor that goes into the production. This includes the health and safety practices, wages, and benefits. This can also include additional social programs that are available for artisans and the wider community.
Some of the more socially conscious movements like the fashion revolution was triggered by the Rana Plaza tragedy in 2013 that killed over 1100 garment workers in Bangladesh.
This story made global news and woke up consumers may have never thought of who was making their clothing. Now consumers are asking #WhoMadeMyClothes through the fashion revolution movement.
Other terms associated: Organic, slow fashion, green, eco friendly
Environmentally conscious movements are mainly focus on the inputs of a product. The main goal of the environmentally conscious movement is to not only look at the inputs but also how products are transported, and disposed of.
This movement usually focuses on local consumerism rather than global. At the end of the day it just depends on the type of product that you want and what fits your style, values and ethics.
In regards to the organic movement, it can be harder to decipher what is organic in the market/ Oftentimes, actual certified products are shelved next to products that simple say “organic”, without any qualifications.
No-New (Less New)
Other terms associated: Zero waste,
Honestly I didn’t find an over arching name for this one besides the slow fashion movement but for me, I like to define this movement a little bit differently which I’ll cover soon.
Overall the No-New movement means that you should look to your own closet and your own home for new products by reusing certain things or creating something yourself.
This of course is the slowest form of fashion because it challenges you to think about what you already have.
No-New focuses on re-purposing so that nothing goes to waste. Other activities include thrift shopping donating clothes and swap meets.
After reviewing these three major movements in fashion have you found a movement that you identify with?
Is there something that I missed out?
Please let me know in the comments and be sure to subscribe to see how you can start getting involved in the movement that most spoke to you.